Most businesses don’t have a marketing problem. They have a strategy problem.
You’ve built something real. A product, customers, maybe even a team. But growth still feels heavier than it should:
You’re busy, but not always sure what’s actually moving the needle
Marketing feels fragmented or inconsistent
Priorities keep shifting
Decisions feel bigger, slower, and riskier than they should
These are symptoms of a strategy gap, not an execution problem — and it’s how good businesses quietly waste tens, sometimes hundreds, of thousands on tactics that were never going to work.
My Approach
I don’t optimise marketing. I design the growth system.
Most consultants tinker at the edges — channels, campaigns, metrics.
That helps a bit. But it doesn’t change the shape of the business.
I start one layer deeper:
Who you’re really for
How you'll win in the market
What your growth model needs to be
How your team, product, sales and marketing should be structured around that
So growth becomes predictable, instead of feeling like you’re throwing spaghetti at a wall.
Who is this for?
This is for you if
You have a productised brand (physical or digital)
You’re past launch and serious about scaling properly
You're sick of wasting time and money on ineffective tactics
You’re building for the long term, not quick wins
This is probably not for you if you’re looking for someone to run ads, manage socials, or “do marketing” for you; if you want quick fixes or hacks; if you’re still figuring out whether you even want this business; or if you’re looking for execution without stepping back to do the strategic work.
Get in touch
My Services
Two ways into the Market Alignment Program
Strategic clarity for founders who want a business designed to win its market — not just compete in it.
An 8-week group prgram to diagnose what's holding your business back — and define the strategy to move it forward.
For founders who know something isn't working but can't see it clearly. You've tried things: a new agency, a rebrand, new channels. Some of it worked briefly. None of it stuck. This program finds the real problem and fixes it.
How it works
Eight weekly strategy sessions via Zoom. I take you through the complete Market Alignment Program™ — from vision and market, through positioning, offers and messaging, to your scorecard and embedding plan.
By the end of, you'll have:
A clear diagnosis of what's actually causing growth to stall
A coherent strategic direction your whole business can act on
A scorecard so you know when the strategy is working
An embedding plan so it doesn't just sit in a document
Strategy HQ - The AI layer that allows you and your team to implement.
Founding cohort starts Tuesday 15 September. Five seats only.
Learn more
An embedded engagement for founders who need clarity with strategic embedding support
A full strategic overhaul and a playbook your team can execute against. This is deeper, more involved work. Application only. Limited to three engagements per year.
For founders running businesses with teams and multiple moving parts.
Learn more
How I think about growth (and why most strategies fail)
Watch how I built brands like Mad Millie, Grainfather, and FTN Motion - and why I now help founders scale with clarity, structure, and strategy.
Testimonials
Trusted by founders like you
From early-stage traction to scaling teams, I work with high value product and service based founders who want strategy that connects brand, business, and growth.
Meet Saskia
With 17 years hands on experience building and scaling international product-based brands I now help founders do the same. My work sits at the intersection of brand positioning, business model design, customer insight and go-to-market strategy — helping you build a business that can’t be ignored or easily copied.
